Ultimate Fighting Case Study

even outtual(prenominal) contend Championship (Case 2) The pursuance is an environmental analysis on the compound martial arts (MMA) fighting competion, last-ditch chip Championship (UFC). The p bent caller-out, Zuffa, LLC, since the UFCs purchase, has been trying to legitimize UFC as a sancti wizardd sport and develop its transnational result. The UFC has educaten exceedingly in democraticity since its de provided in 1997. The first section of this musical composition leave cover an overview of trends in the segments of the prevalent environment that argon external to the company political/legal, socio-cultural and global, economical, technological, and demographics.The second section ordain discuss how Under the UFC fits the aspects of Porters Five Forces. The last- speckle section al depressive disorder show the combative and internal analysis a farseeing with mastery strategies. Political/Legal Segment manifold soldierly Arts has been virtually since the r attling first Olympics in Athens, Greece. Over eon its popularity grew and more than people became interested in this sport. The UFC was the first MMA composition that tried to vulgarise this sport. The original founders of this face choose merchandise techniques that made many people to capitulum the ethics of the sport.There were no time limits, no weight sievees, no mandatory safeguard equipment, and very few rules. As a result, MMA was banned from the majority of U. S. states and the founders decided to swop the brass. The buyers and second owners of the UFC wanted to legitimize MMA as a sport. To do this, they asked states to regulate MMA and compulsory the politics to create regulations and specific rules that fighters follow. integrate Rules and Other Important Regulations of blend Martial Arts were created. As of January 2011, MMA was regulated in almost every U. S. tate with the exception of Connecticut, Vermont, and overbold York. Socio-Cultural and Global Segment The socio-cultural aspect for the intentness has to do with societys pose toward watching physical violence for recreation. MMA has a very loyal buffer bagful. The UFC has through much to turn its imold come along around and further increase viewership. They made Dana White, a former amateur boxer, trainer, and creator of the sports merchandising agency, Dana White Enterprises, the face of the arranging and ruin of the UFC brand. Whites popularity and status benefited the UFCs image.MMA has increased its international presence with events in Canada, Australia, the United Kingdom, and Germany to name a few. The MMA has in any case established television deals to bring the matches to variant(a) locations around the world. MMA disputations rout out now be viewed in Europe, Asia, Australia, South America, North America, and the center(a) East. Economical Segment Economic factors sack retain both a validating and negative effect on the MMA effort. Because Mixed Martial Arts is a sumptuosity and non a necessity, economic growth and recessions is wholeness thing to consider.Economic growth brings more consumer exiting and consumers leave alone be spontaneous to spend more on tickets or PPV events. Economic recessions bring the exact setback as consumers atomic number 18 automatic to spend less on things that they do not lead. An other(a) thing to consider is the crack of demand. Since MMA events ar not a necessity, consumers will not be willing to be more when prices rise unless they are commit caramel browns. Technological Segment The MMA attention depends hard on technology for victor. Television is the capital outlet for this intentness.Live events are transmitted on PPV ( cook up-per-view) so fans who throw outnot physically be in that location commode still watch it on television. Reality television shows like The Ultimate Fighter and the UFC Countdown are broadcast on Spike TV so fans bottomland set to know th e fighters outside of the Octagon. This assiduity overly releases icon games so fans can portray their favorite fighters. The UFC launched a television receiver game called UFC Undisputed in 2009 and 2010 to get on upcoming PPV events. MMA organizations and fighters now abide chirrup and Facebook accounts allowing fans to follow and be kept up to date on current news.Various amounts of MMA reinvigorated phone applications are also addressable in app stores. Demographic Segment The MMA patience looks to attract both males and young-bearing(prenominal)s of any age and any ethnicity. The reasoning seat this is that everybody has a natural instinct of fighting it is in our DNA and whether we choose to do it or not, we will always have that urge on to fight. Although it is intended for everybody, men, typically between the ages of 18-34, are the primary(prenominal) viewers and participators of MMA fights. The reasoning behind this is that males at a younger age are more risk -tolerant than males at old ages.There are very low percentages of female MMA viewers, however the females that do watch and insert in MMA are in the alike(p) age gap of 18-34. Organizations such as the UFC and Strikeforce mainly target this specific demographic as it is proven that males between those ages are the main fans. Porter Five Forces provider Power (Low) The supplier military unit for the MMA pains is low. The main supplier within this industry is the fighters themselves. Fighters have generally low forefinger in this industry.The main reasons for this are the pretermit of rivalry in this industry and the abundance of fighters willing to participate. inside this industry in that respect is one dominant player and that is the UFC. This chip in this organization ability over fighters willing to trade union this industry and fighters that are already in the industry. Most of the earn fighters in this industry are signed to long term contracts further limiting t heir power. Since in that location are many fighters willing to join this industry the organization can shrink the time to pick and choose who they want.Barriers to intro (High) The barriers to inlet are surprisingly high. The main components these organizations need are fighters, a place to fight, and people who take interest in these fights. What makes this barrier to entry high though is that the main organization in this industry is already well established. Competing against this organization is kinda difficult and companies who have tried have failed. In this type of industry in that location is really only room for one organization such as like professional leagues like the MLB and NBA.A new organization can very well get their name out in that respect, exclusively staying in the competition is hard. In order for a new organization to stay in business within this industry, the organization would have to bring something new and unique to the industry. Barriers to entr y for fighters are considered high as well. Within this industry, well known fighters are already established and have contracts with existing organizations. in the altogether fighters interested to join this industry will have to go above and beyond to prove that they can compete with the top fighters.Competitive Rivalry (Degree of Rivalry) (Low) The competitive rivalry for the MMA industry is low. With the only major player in MMA being UFC it appears to have a monopoly on the industry. It has bought out most of its major competition such as Strikeforce, a kickboxing organization that stared in 1988, World Extreme Cagefighting (WEC), a MMA organization founded in 2001 focusing on smaller weight classes, and Pride Fighting Championships (Pride FC), a Japanese organization founded in 1997. Threat of Substitutes (High) The threat of substitutes for the MMA industry is high.The MMA industry is a focus of the sports industry, thus there are many alternatives. Hockey, football, basebal l, basketball, and soccer can all be substitutes for MMA. In particular, ice hockey and football are aggressive sports that sometimes break out into violence. Since MMA is also entertainment base consumers can substitute it with movies, concerts, and video games. Buyer Power (Low-Moderate) The buyer power for the MMA industry is low to moderate. Consumers have low power in the MMA industry. In this industry, consumers typically buy tickets or pay a PPV fee to watch a roll in the hay match.Buyers do not have survival of the fittests when get tickets because tickets are usually sold at a fixed price and are typically sold from one venue. An selection for a consumer could be a scalper, but scalpers usually sell the tickets at a higher follow than the original cost making buyer power even lower. In addition, MMA events are only shown stay once. Consumers do not have the option to come back and watch it pass later. Other MMA events will occur passim the year, but that particula r event will never be able to be seen live again. However, buyers can gain power if an organization decides to raise prices.MMA events are not a necessity so if prices rise, average consumers are less willing to pay more for tickets or PPV events. Competitor psychoanalysis The UFCs major competitors were PRIDE Fighting Championships (Pride FC), World Extreme Cagefighting (WEC), and Strikeforce. All triad mentioned were all acquired by the UFC or Zuffa, LLC. As of late, the UFC does not have major competition in this industry. The UFC is clearly a monopolized organization and with this brings almost no competitors. Internal outline The UFC has had great winner in the US and other foreign markets, such as Australia, and has a large fan base.With the success in Australia, Fertitta, the CEO of the UFC, has contemplated pursuing other international locales. To be successful the UFC has to go steady support for this type of combat based entertainment in other areas of the world. It al so leads to the question, would different cultures be willing to learn the sport or would there hardly be too much of a cultural gap between various audiences? Strategies of Success The UFC has already seen success internationally in many countries such as the UK, Australia, and Germany, save to name a few.The UFC should bread rarifying into other international areas. To do this the organization must look at the success of other sports. With China, an established relationship is usually needed before any deals can be made. With the rise of the middle class and desire for Western luxuries though, the UFC has found an source into the market. In India MMA has grown from a bud interest into a rich customs of martial arts and hand-to-hand combat. In South Korea martial arts has been popular for more than 2,000 years and it is cited as one of the most recognizable cultural aspects of the country.With the UFC gaining popularity in these unique countries, it is apparent that the UFC can and should expand into other culturally diverse countries but with some patience. Alternative Strategies The UFC could also just choose to stay in countries where they already have a large fan base. Since it already has a large fan base in countries like Australia, it is easier for the UFC to grow a larger fan base in these areas. The organization also need not worry about government regulations or forging new relationships with these governments because they are already established.